What is Marketing Essay -- Business Marketing Essays

What is Marketing 1. Introduction 1.1  Ã‚  Ã‚  Ã‚  Ã‚  Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2  Ã‚  Ã‚  Ã‚  Ã‚  Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being ‘Customers’ Number One Choice for Automotive Products and Services’ (http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1). 1.3  Ã‚  Ã‚  Ã‚  Ã‚  Scope Getting to know the definitions of marketing and also the importance of marketing and how does it contributes to the profitability of the company. 1.4  Ã‚  Ã‚  Ã‚  Ã‚  Method Information has been gathered through research of websites, journals and books as well as own interpretation and ideas on how marketing is seen important in contributing to the profitability of the company. 1.5  Ã‚  Ã‚  Ã‚  Ã‚  Assumptions It is assumed that other management employees in other departments of Proton, who have no or little idea about marketing, would be able to understand the importance of marketing after the report is read. It is also assumed that the profitability of the company will increase after reading the report. 1.6  Ã‚  Ã‚  Ã‚  Ã‚  Limitations The limitations are mainly the inflexibility of time and also the amount of research that needs to be done to write a good report. 2. What is marketing? Marketing is a very general term that has no specific definition to it. However, it is best described as â€Å"A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others† (Kotler, Brown, Adam and Armstrong, 2004, p919). It is an understanding of how the company works with its consumers and how it generates in the society. Marketing is seen to be the process of ‘bringing in the businesses’. It is not seen to be an alternative, but a necessity (Forsyth, 2004, pg34). Many people consider marketing as a tactic. However it is more than just a tactic. Marketing is analysis. According to Allen Weiss (2002), marketing is the analysis of... ... affects the company’s profitability. Overall, marketing is very important because it is able to find what consumer really wants, this help the business to target and position their markets accurately. And, therefore, attain consumer satisfaction which leads the business to their profitability. Works Cited Forsyth, P (2004) ‘Marketing is a must’, IEE Engineering Management, pg. 34-37 Kotler, P., Adam, S., Armstrong, G., Brown, L., Marketing Edition 6, Prentice Hall Australia, Sydney, 2004 Weiss, A (2004) What is Marketing?, 26 November 2002, http://www.marketingprofs.com/2/whatismarketing.asp, accessed on 10th May 2005. Proton, http://www.proton.com/about_proton/index.php, accessed on 10th May 2005 Proton Edna, http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1, accessed on 11th May 2005. Hein, K. (2004) â€Å"Brand week†. Vol. 45 Issue 21, p24, 4p, 2 charts. Valentine, V. & Gordon, W. (2000), â€Å"The 21st century consumer: A new model of thinking†. International Journal of Market Research, Vol.42, Iss. 2; pg. 185, 24 pgs Mercedes Benz, http://www.mercedes-benz.com/, accessed 11th May 2005

A Long Way Gone by Ishmael Beah Essay -- chasing hope, happiness

Hope enables people to move on by providing the thought that maybe tomorrow’s events will be better than today’s. Hope is a theme that remains constant in every part of A Long Way Gone by Ishmael Beah. Ishmael begins the novel optimistic, believing he will find his family again. This optimism is later lost when Ishmael is recruited by the army to fight against the rebels, causing him to become addicted to drugs and the thrill of killing. Three years after his recruitment, Ishmael is rescued by UNICEF-a group dedicated to rehabilitating child soldiers. During his rehabilitation, Ishmael discovers hope once more by relearning how to trust, love, and have the will to survive. The presence of hope throughout A Long Way Gone enables Ishmael to have an ability to move on and a will to survive that he lacks when he loses hope. Ishmael starts his journey with a will to escape and survive the civil war of Sierra Leone in order to reunite with his mom, dad, and younger siblings, who fled their home when his village was attacked by rebels. Having only his older brother, who he escaped with, and a few friends by his side Ishmael is scared, but hopeful. When the brothers are captured by rebels, Ishmael’s belief in survival is small, as indicated by his fallible survival tactics when he â€Å"could hear the gunshots coming closer†¦[and] began to crawl farther into the bushes† (Beah 35). Ishmael wants to survive, but has little faith that he can. He is attempting to survive by hiding wherever he can- even where the rebels can easily find him. After escaping, Ishmael runs into a villager from his home tells him news on the whereabouts of his family. His optimism is high when the villager, Gasemu, tells Ishmael, â€Å"Your parents and brothers wil... ...ploys children rather than men. He is subjected to the violence of the war for more than three years before he is finally rescued by an organization dedicated to rehabilitating child soldiers. Once Ishmael discovers happiness, affection, and a will to survive, he regains what hope he had lost. No matter the circumstances concerning it, hope has always been the trigger for events in Ishmael’s life, thus making hope a theme present throughout the entirety of A Long Way Gone. Hope allows Ishmael to bounce back from the tragic events that marked his teenage years and discover a will to survive. Works Cited Beah, Ishmael. A Long Way Gone: Memoirs of a Boy Soldier. New York: Farrar, Straus and Giroux, 2007. Print. HaÃŒ £nh, NhaÌ‚Ì t, and Arnold Kotler. Peace Is Every Step: The Path of Mindfulness in Everyday Life. New York, NY: Bantam, 1991. Print.

Emily Dickinson Essay

A poem, sonnet, short story, and other kinds of literature all seem useless if no one has ever read it. The true value of words can only be best appreciated when their meaning reaches other people. Emily Dickinson, one of the authors renowned to have produced some the finest literary pieces, has touched the hearts of many people all around the world through her works. Even today, years after she passed away, her works and influence linger for generations to come. There is no better way to understand the present without knowing and tracing the remnants of the past. Emily Dickinson’s classics give people a better grasp of the kind of life that people lived during her time. Analyzing the writing style and the perspective of an author such as Dickinson will give the people a comparison of today and yesterday. Most authors write based on their experience or the surrounding environment, and studying these pieces of literature will provide a person with information about the author, his or her family, and daily living. Emily Dickinson’s father was a lawyer and her mother was a housewife. She was born to a wealthy family in Massachusetts and was blessed with good education. She was proved to be an introvert yet an intelligent student. She started writing shortly after she attended the Mount Holyoke Female Seminary (Famous Poets and Poems, 2009). Most of her works center on the issues of death, immortality, nature, and faith. She dedicated her poem entitled â€Å"Safe in their Alabaster Chambers† to her friend and fellow author Thomas Wentworth who participated in the Civil War (Famous Poets and Poems, 2009). â€Å"Because I Could Not Stop for Death† is also one of her famous and well-talked about poems. It obviously talks about death and the afterlife. Some of the controversial lines are the following: â€Å"Because I could not stop for Death, / He kindly stopped for me. / The carriage held but just ourselves / And immortality† (Dickinson, 2000a, n. p. ). In the poem, the author uses the point of view of someone who has experienced eternity to describe it. She illustrates her life’s journey through childhood, maturity, and old age. Contrary to most views, the author describes death as a gentleman who came to take her towards the afterlife. Death is one of the topics she chose probably because it was during her time when the Civil War erupted, and all her loved ones were dying, like her friend Wentworth. Experiencing the death of a loved one makes a person contemplate about it. Emily Dickinson also gave breath to the famous quote, â€Å"love is life† and â€Å"If I could stop one heart from breaking† (Dickinson, 2000b, n. p. ; Dickinson, 2000c, n. p. ). Love is the shortest most powerful word that ever existed. The author is correct when she said that â€Å"love is life† because its power transcends death (Dickinson, 2000c, n. p. ). During the 19th century, people fought hard for life and love. That is why most works coming from these times talk so passionately and deeply about it. â€Å"If I Could Stop One Heart from Breaking† is another classic that talks about what a person can do to help another being. She expounds further by saying that her life would not be in vain if she could help ease a person’s pain (Dickinson, 2000b). Life is too short to be wasted for selfish reasons, and as such, the life of an individual who takes the time to go an extra mile for others will not be in vain. Emily Dickinson’s works are priceless because they will never go out of style, and her words of wisdom can be applied all throughout the ages. She had a rough life, and she clearly made her point using her words. She is one of the most acknowledged and successful authors of all time not only because of her unique and classical perspective, but also because she succeeded in giving the people of today a peek of what it felt like to have lived and loved in the 19th century. References Dickinson, E. (2000a). Because I could not stop for death. The Complete Poems of Emily Dickinson. New York: Bartleby. com.Retrieved June 22, 2009, from http://www. bartleby. com/113/4027. html. Dickinson, E. (2000b). If I could stop one heart from breaking. The Complete Poems of Emily Dickinson. New York: Bartleby. com. Retrieved June 22, 2009, from http://www. bartleby. com/113/1006. html. Dickinson, E. (2000c). That I did always love. The Complete Poems of Emily Dickinson. New York: Bartleby. com. Retrieved June 22, 2009, from http://www. bartleby. com/113/3008. html. Famous Poets and Poems. (2009). Emily Dickinson Biography. Retrieved June 24, 2009, from http://famouspoetsandpoems. com/poets/emily_dickinson/biography.

Deception Point Page 68

The answers he got were hard to swallow. Apparently the CIA had been prepared to move on this cell months before and was simply waiting for the high-res satellite photos so that they could plan a pinpoint attack on the terrorists' mountain hideout in Afghanistan. Those photos were scheduled to be taken by the $1.2 billion NRO satellite code-named Vortex 2, the same satellite that had been blown up on the launchpad by its NASA launch vehicle. Because of the NASA accident, the CIA strike had been postponed, and now Diana Pickering had died. Pickering's mind told him that NASA had not been directly responsible, but his heart found it hard to forgive. The investigation of the rocket explosion revealed that the NASA engineers responsible for the fuel injections system had been forced to use second-rate materials in an effort to stay on budget. â€Å"For nonmanned flights,† Lawrence Ekstrom explained in a press conference, â€Å"NASA strives for cost-effectiveness above all. In this case, the results were admittedly not optimal. We will be looking into it.† Not optimal. Diana Pickering was dead. Furthermore, because the spy satellite was classified, the public never learned that NASA had disintegrated a $1.2 billion NRO project, and along with it, indirectly, numerous American lives. â€Å"Sir?† Pickering's secretary's voice came over his intercom, startling him. â€Å"Line one. It's Marjorie Tench.† Pickering shook himself out of his daze and looked at his telephone. Again? The blinking light on line one seemed to pulse with an irate urgency. Pickering frowned and took the call. â€Å"Pickering here.† Tench's voice was seething mad. â€Å"What did she tell you?† â€Å"I'm sorry?† â€Å"Rachel Sexton contacted you. What did she tell you? She was on a submarine, for God's sake! Explain that!† Pickering could tell immediately that denying the fact was not an option; Tench had been doing her homework. Pickering was surprised she'd found out about the Charlotte, but she'd apparently thrown her weight around until she got some answers. â€Å"Ms. Sexton contacted me, yes.† â€Å"You arranged a pickup. And you didn't contact me?† â€Å"I arranged transport. That is correct.† Two hours remained until Rachel Sexton, Michael Tolland, and Corky Marlinson were scheduled to arrive at the nearby Bollings Air Force Base. â€Å"And yet you chose not to inform me?† â€Å"Rachel Sexton has made some very disturbing accusations.† â€Å"Regarding the authenticity of the meteorite†¦ and some kind of attack on her life?† â€Å"Among other things.† â€Å"Obviously, she is lying.† â€Å"You are aware she is with two others who corroborate her story?† Tench paused. â€Å"Yes. Most disturbing. The White House is very concerned by their claims.† â€Å"The White House? Or you personally?† Her tone turned razor sharp. â€Å"As far as you are concerned, director, there is no difference tonight.† Pickering was unimpressed. He was no stranger to blustering politicians and support staff trying to establish footholds over the intel community. Few put up as strong a front as Marjorie Tench. â€Å"Does the President know you're calling me?† â€Å"Frankly, director, I'm shocked that you would even entertain these lunatic ravings.† You didn't answer my question. â€Å"I see no logical reason for these people to lie. I have to assume they are either telling the truth, or they have made an honest mistake.† â€Å"Mistake? Claims of attacks? Flaws in the meteorite data that NASA never saw? Please! This is an obvious political ploy.† â€Å"If so, the motives escape me.† Tench sighed heavily and lowered her voice. â€Å"Director, there are forces at work here of which you might not be aware. We can speak about that at length later, but at the moment I need to know where Ms. Sexton and the others are. I need to get to the bottom of this before they do any lasting damage. Where are they?† â€Å"That is not information I am comfortable sharing. I will contact you after they arrive.† â€Å"Wrong. I will be there to greet them when they arrive.† You and how many Secret Service agents? Pickering wondered. â€Å"If I inform you of their arrival time and location, will we all have a chance to chat like friends, or do you intend to have a private army take them into custody?† â€Å"These people pose a direct threat to the President. The White House has every right to detain and question them.† Pickering knew she was right. Under Title 18, Section 3056 of the United States Code, agents of the U.S. Secret Service can carry firearms, use deadly force, and make â€Å"un-warranted† arrests simply on suspicion that a person has committed or is intending to commit a felony or any act of aggression against the president. The service possessed carte blanche. Regular detainees included unsavory loiterers outside the White House and school kids who sent threatening e-mail pranks. Pickering had no doubt the service could justify dragging Rachel Sexton and the others into the basement of the White House and keeping them there indefinitely. It would be a dangerous play, but Tench clearly realized the stakes were huge. The question was what would happen next if Pickering allowed Tench to take control. He had no intention of finding out. â€Å"I will do whatever is necessary,† Tench declared, â€Å"to protect the President from false accusations. The mere implication of foul play will cast a heavy shadow on the White House and NASA. Rachel Sexton has abused the trust the President gave her, and I have no intention of seeing the President pay the price.† â€Å"And if I request that Ms. Sexton be permitted to present her case to an official panel of inquiry?† â€Å"Then you would be disregarding a direct presidential order and giving her a platform from which to make a goddamn political mess! I will ask you one more time, director. Where are you flying them?† Pickering exhaled a long breath. Whether or not he told Marjorie Tench that the plane was coming into Bollings Air Force Base, he knew she had the means to find out. The question was whether or not she would do it. He sensed from the determination in her voice that she would not rest. Marjorie Tench was scared. â€Å"Marjorie,† Pickering said, with unmistakable clarity of tone. â€Å"Someone is lying to me. Of this I am certain. Either it is Rachel Sexton and two civilian scientists-or it is you. I believe it is you.† Tench exploded. â€Å"How dare-â€Å" â€Å"Your indignity has no resonance with me, so save it. You would be wise to know that I have absolute proof NASA and the White House broadcast untruths tonight.† Tench fell suddenly silent. Pickering let her reel a moment. â€Å"I'm not looking for a political meltdown any more than you are. But there have been lies. Lies that cannot stand. If you want me to help you, you've got to start by being honest with me.† Tench sounded tempted but wary. â€Å"If you're so certain there were lies, why haven't you stepped forward?† â€Å"I don't interfere in political matters.† Tench muttered something that sounded a lot like â€Å"bullshit.† â€Å"Are you trying to tell me, Marjorie, that the President's announcement tonight was entirely accurate?† There was a long silence on the line. Pickering knew he had her. â€Å"Listen, we both know this is a time bomb waiting to explode. But it's not too late. There are compromises we can make.† Tench said nothing for several seconds. Finally she sighed. â€Å"We should meet.† Touchdown, Pickering thought. â€Å"I have something to show you,† Tench said. â€Å"And I believe it will shed some light on this matter.†

Classmates and Influences

Do you agree or disagree with the following statement? Classmates are a more important influence than parents on a child’s success in school. Use specific reasons and examples to support your answer. I can not completely agree with the statement that classmates are a more important influence than parents on a child's success in school. In this essay I will first focus on the reasons why I agree with this statement and then list a few points why from my opinion in some cases is not true.From the one side, classmates have a significant influence on child's behavior and his or her success in school. First of all, children spend much time at school. Classmates have many things in common such as age, interests, homework and classes after all. So, they discuss their impressions about a new teacher, solve problems together, learn their homework, gain new knowledge and experience and even make their own discoveries. Sharing all these makes them closer. Some of them become friends and they spend after-school time together.In addition friends tend to copy each other's habits and manners. For instance, my little sister became friends with the girl who did not have good grades at school at that time. It does not mean she could not have better grades; she just had many friends who did not care about their grades. So, when they started to spend their time together and share their interests, girl's grades improved. They did their homework together, shared their dreams and exciting moments. From this point I must agree that classmates can change child’s attitude towards school.From the other side, parents have a great influence on children' success in school too. For example if parents show an interest in their child's progress and talk to him or her about the importance of learning I think their child will listen to them and do his or her best. Personally, I believe that relationships between parents and a child play an essential role in child's success in schoo l. If these relationships are close and wholehearted I am sure that parents should not be afraid of bad influence from the outside.

How to Write a Reflective Essay Essay

This type of essay is aimed to reflect a personal event or experience of the essay author. The main condition is that it has to be a certain personal experience on which the author has his very own perception. This experience or even is revealed in the essay in order to demonstrate its importance for understanding social relations and the essence of people. It may be said that a reflective essay possess the traits of a philosophical analysis of different experiences we face in our everyday life. This type of essay reveals the creativity of the students and their ability to change standard perception to a unique one, to their own unique perception of social issues. Writing a Reflective essay In order to produce an excellent reflective essay it is vital to remember that the reflective is to have a personal character and to relate to certain philosophic categories. This implies a wide range of possible understanding of the topic of the essay. One of the widespread topics for a reflective essay is â€Å"What is love?† in which the author shares his own reflective of this term through the prism of his experience and the common attitude to this social phenomenon. The majority of the questions in such essays are rhetoric Reflective essay structure Reflective essay do not have a certain structure because cannot be written according to a standard essay scheme. This is due to the fact that the thesis statements and the conclusions of reflective essays are often blurry. Here is a probable scheme of a reflective essay: * The aim of the opening paragraph is to get the reader involved in the author’s story including interesting details, personal experiences. The style must be very vivid and therefore to appeal to the reader as if it was a tete-a-tete conversation on the meaning of life or love. * The middle part reveals a good variety of the author’s ideas on the topic. * The concluding sentences summarize the main ideas and experiences of the essay. The author makes a reflective of his general perception of the given topic. Reflective essays topics and ideas. Reflective essays can be written on many different topics which base on the reflection of a personal event or experience of the essay author. Delicate approach to the choice of a topic or keen understanding of the one topic is the key element of good essay writing. If you hesitate either on choosing the essay topic or the idea for Reflective essay please feel free to contact us and we gladly help you any time you need assistance. What is a reflective essay? Think of the word â€Å"reflection†. It means to look back upon a situation and present your findings. It is all about your perspective, post-experience. Whether you are writing a reflective essay about an event in your life, or you are reflecting on a poem that you were assigned to read for your high school english class, reflective essay writing is all about composing your thoughts on the subject. It is different than an informative essay, for which you may research a topic, or have to come up with ways to support your conclusions. Instead, reflective essay writing is unique to the individual. There is really no wrong answer. In fact, this is the kind of essay in which your teacher wants you to explore your creative thoughts and really think outside of the box. What is the format for writing a reflective essay? If you are writing a reflective essay as a school assignment, your teacher may have provided specific guidelines as to how it should be constructed. Before you get started writing, it is important to make sure you read over any information your teacher has provided about the assignment. In general, reflective essay writing should follow the typical format of introduction, body, and conclusion. It is important to keep up the technical aspects of your writing when constructing a reflective essay because it is so easy to ramble and get off topic. The introduction should give the reader an idea of what your essay is about as well as hint at the conclusion. Brainstorming and prewriting This is a very important step that often goes overlooked when writing a reflective essay. Because of the nature of the assignment, it is often not very hard to gather thoughts and begin writing. However, one of the biggest mistakes that writers often make is feeling confident about an assignment and therefore skipping the prewriting and brainstorming process. Prewriting is not just designed to help you come up with things to write about- it is also plays a very important part in providing structure and framework so that your great thoughts are well connected. Choosing a great prewriting activity depends on your personal style as writer. Some prefer bubble maps to connect thoughts, while others enjoy creating an entire first draft and going back in to edit. Whatever your style, prewriting for a reflective essay should be all about finding structure and creating a backbone for your assignment. Some questions to consider If you are having trouble reflecting on a particular event or literary work, here are some questions that will be helpful in getting you going. Remember, do not be afraid to be bold and have confidence in your thoughts. 1. How did this make me feel? What emotions were evoked? (happy, sad, scared, excited) 2. What did this remind me of? Something in my past? Another story Ive read? 3. How was it different from what I thought it would be? Did I have any ideas going into it? Did it live up to my expectations? 4. How could it have gone differently?

Aristotle View on Happiness Essay

People have defined happiness as some kind of good of a human being. In Nicomachean Ethics: Book I, Aristotle defines happiness as the activity of living well, which in the Greek word is called eudaimonia. He tends to think that happiness is how we balance and moderate our lives to seek the highest pleasures, which he calls maintaining the mean. In the following excerpt from Book I, Aristotle talks about how happiness presumably consists in attaining some good or set of goods. â€Å"Now goods have been divided into three classes, and some are described as external, others as relating to soul or to body; we call those that relate to soul most properly and truly goods, and psychical actions and activities we class as relating to soul† (Book I pg. 7). He is saying that since happiness consists in attaining some good that there are three different types of goods that you can attain; an external goods, which consists of wealth or honor, goods of the body, which is health or physical strength, and lastly goods of the soul, which consists of knowledge, education, and friendship. Aristotle goes on to say how only certain goods are necessary for happiness. â€Å"It is correct also in that we identify the end with certain actions and activities; for thus it falls among goods of the soul and not among external goods. Another belief which harmonizes with our account is that the happy man lives well and does well; for we have practically defined happiness as a sort of good life and good action† (Book I pg. 7). He is saying that only certain goods such as health are the necessary preconditions for happiness and that other goods such as wealth is just something extra that help fill out a good life for a virtuous person, but the possession of virtue or excellence is the element of happiness. Aristotle also adds that humans seek different goods that make them happy compared to animals because humans have a rational capacity that when exercised perfects our natures as human beings. â€Å"It is natural, then, that we call neither ox nor horse nor any other of the animals happy; for none of them is capable of sharing in such activity† (Book I pg. 9). To obtain happiness, humans need to acquire certain necessary goods and external goods to reach happiness. For Aristotle, happiness is a final end or goal that encompasses the totality of one’s life. He claims that happiness is the end which meets all requirements of life. In the end, happiness awaits for those who go out and take it.